I can’t believe I’m playing this

November 9, 2007


Have you heard about the new Mountain Dew promotion (not going to post any more about it, lest I be accused of shilling) – it totally suckered me.  I thought it was going to be a TV show or something, about some freedom fighters in the future, right up my alley, and it turns out to be about creating a new flavor for Mountain Dew!

I am such a freaking idiot!  But for a viral marketing campaign, it’s really well done.

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